A catalogue only a developer can change
A catalogue the team maintains themselves, on a platform they can live with. Pre-insulated saddles and shields for the pipe industry: a dated site refreshed onto Craft, with the product catalogue rebuilt in Craft Commerce as a reference tool rather than a store.
The problem
The catalogue is the sales tool. A contractor arrives knowing the pipe size and the insulation thickness and needs to find the matching support and its specifications, not a shopping experience. The old site could not be updated by the people who knew the products, so it aged. What was needed was a current, credible catalogue the internal team could maintain without a developer in the loop.
What we built
- Refreshed the site onto Craft CMS, with a content model the internal team edits without breaking layout
- Rebuilt the product catalogue in Craft Commerce as a specification and reference tool, deliberately without transactional checkout, because that is not how this product is bought
- Modelled products by the attributes a contractor searches on: pipe size, insulation thickness, shield gauge
- Staging environment mirroring production, so changes are seen before they ship
Result
- A catalogue the team updates themselves, the same day they need to
- Consistent presentation no matter who adds the product
- Commerce infrastructure in place if they ever want to sell direct, without committing to it now
The same template, whatever you feed it
Pipe Shield
Spec sheet- A short name
- A name that runs on
- No photograph yet
- Awaiting spec data
Product data nobody can actually build on
The catalogue of record is a print document, a spreadsheet, and someone’s memory, and the three disagree. Nothing downstream can be better than the data underneath it, so the storefront, the search filters and the ERP all inherit the same mess.
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A large share of your volume ships LTL, and nothing can be quoted until someone looks at the pallet. So the order gets taken by phone and typed in again, and the website quietly becomes a brochure.
Read the case →